Alyssa Wright shares her experience learning Easil and the fun she’s had with the tool over the last two days.
For this week’s value prop, I’m designing social media posts. I was initially planning to learn and use Canva, but was turned off by the price barrier. I did a search for free alternatives and found Easil.
For the moment, I’m actually not using the free version. I have a free trial of their premium with all the advanced features that includes.
The tool has a quick, simple tutorial to explain the basic functions. Beyond that, it was easy for me to figure out how to do what I wanted.
At first I built off of their templates. The first image I created I didn’t even change the background image. After that, though, I changed the images, the text, often the fonts. If I used a template it was for a specific element that I knew how to create myself but could save time by not.
Yesterday my blog post was “Robin Hood’s First Theft,” a short narrative poem I wrote in January 2015. In only 20 minutes, I found an image on Pexels that I liked to represent Robin Hood and created a storybook cover for the poem. If you follow the hyperlink at the beginning of the paragraph you can see that image.
I’ve had a lot of fun making graphics for this value prop and for my blog. I’ve temporarily taken a step back from writing for Over the Invisible Wall, but I’m going to make the images for the blog posts in addition to continuing to help edit. The first one will be up tomorrow, so be sure to visit the blog to read the new post and check that out!
The details of Alyssa Wright’s first value prop, for Fundera.
Last week I created my first value prop for Fundera. They’re a business that helps other businesses get funding, make financial decisions, and learn about running or starting a business.
I wrote on my blog about learning SEO to write an article for them. I also learned about crowdfunding to dissect the pros and cons of using it. Both of those articles can be found here.
I had a lot of fun writing those two articles for Fundera. I learned a lot about SEO and crowdfunding, and I pushed myself to write quality articles in a short amount of time. I did all my research and all my writing for those two 1500+ word articles in only ten days total.
It was a bit stressful at times, but I pushed through to completion.
This week I’m working on my second value prop. I’ll share the details on that next week.
Alyssa Wright details how she taught herself SEO basics in only five days for a value prop.
On Wednesday, Johnny Roccia, one of the Praxis placement advisors shared three open positions at a potential business partner called Fundera. One of them was a staff writer which involved creating frequent blog posts for their niche — small business financials. I was immediately drawn to and excited about applying for this position.
I sketched out a value prop — one blog post for them by today and one to two more by next Monday. I thought of three possible topics, and chose to write a beginner’s guide to SEO.
Before Wednesday, I had never delved into SEO. I had heard of it, seen a blog post from a fellow Praxis participant about her experience learning SEO and how her blog traffic improved upon implementing it. But I had never learned about it myself.
Over the past five days I assigned myself a crash course in SEO from various Youtube videos. (You can check out the resources I found helpful in this playlist I’m making.)
I learned enough about SEO to write an article about metadata, keywords, finding more keywords including long-tail keywords, finding content gaps, backlinks, and conducting an SEO audit.
Not only did I learn the SEO basics in only five days, I simultaneously wrote a ~1500 word article about it for Fundera.
I’m going to pay attention to my traffic, Google rank, and subscribers to compare before and after implementing SEO on my site. This will help me measure how much I learned and how well I applied it for myself. I have yet to do a full-site update, though, so posts about the results will have to wait.
If you like this post and my blog, be sure to check out my Patreon.
I’m just learning about SEO and will be updating my website and sharing what I’m learning very soon.
Yesterday and today I started introducing myself to SEO. It seems more and less complicated than I anticipated.
The concepts are simple, keywords, quality up-to-date content, backlinks, website loading speed, the amount of time people spend on your site.
Harnessing them, though, is more complicated.
To that end, I watched a couple videos about tools, both free and paid, that allow you to analyze your website’s performance. From that analysis, you can improve and get more traffic to your website, rank higher in Google, and see what content should be updated or deleted.
I will be curating a playlist of the internet marking and SEO videos I’m learning from on my Youtube channel. If you want to learn along with me, be sure to check that out here.
Over the next few weeks I will be exploring SEO and implementing it here. This won’t just help me, it will improve your experience on my site. I’ll be creating more of the content that you and others want to see by using SEO strategies.